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About/Leadership
CFO, Rework Consulting
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Rework Consulting

Marcelo Abinum

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Verified Expertin
Finance
Fractional CFO · FP&A

Experienced finance executive with a track record of building world-class finance organizations and translating strategy into disciplined financial execution across Fortune 500s, high-growth tech, and professional sports. Marcelo combines deep expertise in financial planning and analysis, capital strategy, and operational finance with the entrepreneurial mindset needed to scale organizations from the ground up. His career has been defined by progressively larger leadership responsibilities and the ability to influence outcomes through financial rigor and strategic insight.

BA Finance, University of Florida · Trilingual — English, Portuguese, Spanish
Profile
Marcelo Abinum
CFO, Rework Consulting
, 
Rework Consulting
Previously at
Educated at
Preferred equity closed | $150M | Inter Miami CF
Became a CEO at
22
Nationally accredited healthcare org
Stadium project managed | $250M | Kaseya Center, Miami Heat
Team led as COO/CFO
500+
Technology company
Finance rotations in two years | 5 | Royal Caribbean executive program
Annual GMV managed
$300M
Pre-Rework operating role
Languages spoken | 3 | English, Portuguese, Spanish
Recognition
FSU 30/30
ABC News · Business Insider
Background

From cruise lines to championship clubs.

Experienced finance executive with a track record of building world-class finance organizations and translating strategy into disciplined financial execution across Fortune 500s, high-growth tech, and professional sports. Marcelo combines deep expertise in financial planning and analysis, capital strategy, and operational finance with the entrepreneurial mindset needed to scale organizations from the ground up. His career has been defined by progressively larger leadership responsibilities and the ability to influence outcomes through financial rigor and strategic insight.

Marcelo's career began in Royal Caribbean's executive development program, where he completed five rotations across different finance functions in just two years. This accelerated experience in one of the world's most sophisticated finance organizations became the foundation for his trajectory through senior roles at Chewy, where he advanced rapidly in a high-growth consumer brand, and into professional sports at Inter Miami CF and the Miami Heat.

At Inter Miami CF, Marcelo was the first finance hire and built the financial planning and analysis function from scratch during the franchise's launch phase. He structured and closed $150 million in preferred equity financing and supported the organization's growth through a critical period of expansion. At Miami Heat, he managed finance for the Kaseya Center, a $250 million project, bringing the same operational discipline and strategic rigor that defined his earlier roles.

Today at Rework Capital, Marcelo partners with founder-led and investor-backed businesses navigating critical growth phases. His focus is helping companies build financial infrastructure that supports strategic decision-making, improves capital efficiency, and prepares organizations for institutional investors. He brings expertise in driver-based financial modeling, multi-scenario planning, capital strategy, and translating complex financial analysis into executive frameworks that drive real business outcomes.

Marcelo holds a Bachelor of Arts in Finance from the University of Florida and is trilingual, fluent in English, Portuguese, and Spanish.

In his personal time, Marcelo enjoys spending time with his family, glasses of fresh squeezed orange juice (always with ice), and is a white belt in taekwondo.

Marcelo partners with founder-led and investor-backed businesses navigating critical growth phases — building financial infrastructure that supports real decisions.
Expertise
Driver-Based Modeling · Multi-Scenario Planning · Capital Strategy · FP&A · Operational Finance · Investor Readiness
Divisions he leads
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